Talent First

Talent attraction model of North Savo – impact through collaboration
When the goal is to raise awareness of North Savo among job seekers in a way that positions the region as an attractive place for work, study, and living, close regional collaboration and effective actions are required. The region’s appeal and retention power directly impact the availability of skilled labor, which in turn ensures the conditions for business growth.
The primary objective of the Talent First project (Talent attraction model of North Savo) is to attract new talent and workforce to the region, enhance the region’s appeal and retention power, and build collaborative networks.
“The core of the operation is in collaboration.”
Concrete actions within the project include regional network-based cooperation, developing a joint operational model, creating pathways to facilitate the attraction of talent, and a variety of marketing and communication activities, such as the website, talent stories, campaigns, and events.
Websites in Finnish and English
Talent First developed a website that regularly publishes content from the perspectives of talent and expertise. The site promotes national and international visibility, shares regional stories, articles, and general information with talent, and also supports recruitment efforts for local businesses.
The website highlights the positive buzz that elevates the region’s overall attractiveness. It covers topics such as regional phenomena, expertise, housing, culture, and quality of life, and features talent experiences through various stories. Additionally, the site showcases the region’s top expertise and the opportunities offered by networks.
Visit the website: talentfirst.fi
Building collaboration with partners
Throughout the project, close collaboration will take place with North Savo businesses, educational institutions, and municipal partners. The project is based on working across municipal, organizational, and corporate boundaries. Communication will be carried out from the perspective of talent and with the aim of raising the visibility of regional expertise. The activities are planned to continue even after the project ends.
There are currently 12 partners in the project, and new partners are welcome to join after the project concludes. The project is managed by the City of Kuopio. Below are the project partners:
– Municipalities: Kuopio (project manager), Iisalmi, SavoGrow (municipalities: Suonenjoki, Rautalampi, Tervo, Vesanto, Pielavesi, and Keitele)
– Educational Institutions: Savonia University of Applied Sciences, University of Eastern Finland (UEF)
– Public Sector Entities: Wellbeing services county of North Savo
– Private Sector Actors: Charles River, Novapolis, Kuopio Region Chamber of Commerce, Kuopio-Tahko Marketing, Medikro, PeeÄssä
Project Duration: 1st September 2023 – 31st December 2025
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Kuopio is easy to love but hard to explain. It’s a city full of emotion, from the freshness of the morning to the pulse of the night. It’s an inspiring melting pot where the tranquility of nature meets the hustle of the city, elite sports meet underground culture, future technology meets traditional craftsmen, and idyllic brick-and-mortar shops meet international business offices. At the heart of all this are the soul and heart of the city, the people of Kuopio.
Discover Kuopio, local customs, life, cultural offerings, leisure activities, education, and various stories. You can access the page from this link.
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Savonia’s Wild West is a charmingly laid-back region in the countryside on the west side of Kuopio. The area offers its own space, a more relaxed pace of life, and the opportunity to enjoy recreational activities provided by nature close to home. Six lively small towns – Keitele, Pielavesi, Rautalampi, Suonenjoki, Tervo, and Vesanto – offer a beautiful environment where things get done without unnecessary fuss.
Discover housing, jobs, leisure activities, and various stories from here (in Finnish).
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At first glance, Iisalmi may seem like a typical Savonian regional town. Peaceful atmosphere, nature close by, and essential services always within a stone’s throw.
Behind the miracles of Iisalmi is solid teamwork and care for people and nature. It’s easy to be bold and dream big when you know there’s a supportive community around you that takes care of you even when plans don’t succeed on the first try. Iisalmi has launched a surprisingly large number of international companies.
Discover life and housing as well as various stories in the Iisalmi region from here.
Contact:

Talent First (Talent attraction model of North Savo – impact through collaboration) is financed by the South Savo Centre for Economic Development, Transport and the Environment (North Savo ESF+), the European Union, and 12 North Savonian cooperation partners (September 1, 2023 – December 31, 2025)